The Social Bar Scene

In our e-marketing class at PLU we have discussed how consumers today spend more of their time connected online more than any other form of entertainment. Of course it is no surprise then why local bars and breweries reward thirsty patrons who are passionate followers of their brand. Pyramid Brewery located in Seattle across from Safeco Field is a great example of integrating social media to attract customers. If you are the Mayor of Foursquare, you receive drink discounts at Pyramid. Pyramid Brewery stays social through Twitter, Foursquare, Yelp and Facebook to enhance brand awareness and connect to potential customers. Contests represent a unique opportunity to create PR and buzz for your brand. Currently, Pyramid is inviting people to submit a chance to win an all-inclusive three-day trip for four friends to the Land’s Music Festival in San Francisco. Pyramid also hosts its annual Snow Cap party in the fall and promotes the event by Twitter #SNOWCAP25 and records the event to be shared through YouTube to get people pumped up for an epic drinking party.

Groupon, the social site that promotes daily deals near you, has recently advertised for beer local tours in the Puget Sound. The social coupon site also offers daily deals for restaurants and bars near you. This is a helpful app to stay social with if you like to explore different restaurants without gouging your wallet.

 

Google Offers recently had a coupon offering customers a bartending class in Seattle at ABC Bartending School. Google has leverage with the social side of marketing and business transactions because the search engine is top of mind for people searching on the Internet.

YouTube enables viewers to watch instructional videos, product demos, hilarious commercials, contests and news. YouTube allows you to expand your audience and grow your business through video messages. Check out some of these videos by local breweries.

 Red Hook Brewery Commerical

Companies that know how to leverage social media will create a YouTube channel to showcase their videos and products. Breweries use YouTube to take viewers on a tour of the brewery or follow episodes or “epi-SUDS.” 

Instead of product reviews, breweries create beer reviews of craft beers on tap. The majority of videos created by breweries are informative such as “how to tap a keg” or “the beer cultivation process.” There is also an opportunity to showcase events and parties and attract new customers through entertainment and humor. 

Instead of product reviews, breweries create beer reviews of craft beers on tap. The majority of videos created by breweries are informative such as “how to tap a keg” or “the beer cultivation process.” There is also an opportunity to showcase events and parties and attract new customers through entertainment and humor. 

Social media proves to be an effective tool for engaging with your customers and learning more about how your fans feel about your brand.

Stay social my friends, because staying connected saves you beer money!

-Brandon

Garfield Street Run Down

It's Thursday night and let us be real for a minute, no one (profs included) is too concerned about classes or work on Friday (I don't have class on Fridays), and we all want to go out, unwind, and have some fun. Here is where Garfield Street comes to the rescue; to outsiders it may not seem like much, but to us Lutes here at PLU it is all we need. Garfield Street has been providing us with entertainment for years. For Example, LollaPLUza last year with Macklemore...  

But I digress... Lets start at the beginning of a Thursday night...

For me, it begins at my house. The roomies, a few friends, nothing spectacular but always good music, good company, and good brew. When I buy my beer for the night I try to stick to the NW breweries because it is always best to support the North West (Rhyme was on purpose). I recently tried Widmer Brothers' W'12 Dark Saison; a seasonal beer with a fantastic unique taste (I suggest giving it a try).

After throwing back a few you can usually find us at Farrellis around 10:30pm for Happier Hour; buying pitchers, playing pool, and possibly losing a few bucks to pull-tabs.
Farrellis does not brew their beer, but they do keep a great selection of fantastic brews mostly from the NW. From Mac & Jack's African Amber, to Elysian Men's Room Red, to one of my favorites Ninkasi Total Domination IPA; there is something for everyone.

As the good times roll at Happier Hour it gets closer and closer to that time we all hate to love or love to hate.. but either way the time comes to go to the LAST EXIT. The Exit is unique in that it only serves beer, which is fine for all of us here at Beer Me Bro... it's kind of our thing. So everyone arrives at The Exit and it really gets going around 11:30, then....................................beer........................................................
..........................................................beer.........................................
haha and then......................................................................................
......................................Rack City.............................................then..
.......................................................................................after that......
..........................................................................................................
........last call and we all take a nice walk back to our humble abode.

And I don't want to leave out Felix over at Reyna's. Another great spot to hit before heading to the Exit. Gotta get that $6 beer, shot, and nachos deal obvi. (the use of "obvi" was purely sarcastic and not meant to be taken seriously in any way).

Peace out,
-Mike 

The Liquor ‘Lympics

The summer games may be in London, but the Liquor 'Lympics 2012 are in your backyard. Everyone who has pulled one of knows that some form of athletic skill and balance are required to accomplish a keg stand solo. However, did you now that there a people out there who have dedicated Beer Olympics? Well, Beer Me Bro’ has a list of potential games that anyone who calls themselves an athlete should try to conquer. Watch this motivational video to learn how to train like a champ!

Here is a list of Liquor 'Lympics events that you consider:

Case Race: relay race in which you and your partner or team race from one point to another while carrying a case of beer and drinking on beer during your turn.

Which one will lead you to the gold? 

Beer Pong: a classic of the ages, half-full cups of beer are set up like bowling pins. Throw or bounce a ping pong ball into any cup, and your opponent must drink its contents
order your beer pong table here

Shotgun Beers: this event is comparable to the 100 meter dash, you may be the next Usian Bolt of beer

 Survivor Flip Cup: pound the beer, then hit it from the bottom causing the cup to flip and land upside down on the table

Beer Can Toss: similar to the NBA 3-point contest, but the Olympian drains a beer and then shoots the can into a hoop or basket while shooting from an arc.

Drunk  Dodge ball:  mix Gatorade and Vadka to generate “Vaderade”, then everyone plays dodge ball and if your body is hit or you spill your beer, you are out my friend

Battleshots: “the college version of Battleship”, Boom! You sunk my battleshot! Sound effects are not included…

Push it to the Limit: push-up then drink, repeat until exhausted

To enter an epic site with rules and beer games, click here. I want you to visualize yourself on the podium, holding a 40 proudly above your head. Yes, you are the champion.

Join the Beer Me Bro’ FB page  and begin training for the summer games.

Go for the gold, because anything less would be shorting yourself, champ.
-Brandon