In
our e-marketing class at PLU we have discussed how consumers today spend more
of their time connected online more than any other form of entertainment. Of
course it is no surprise then why local bars and breweries reward thirsty patrons
who are passionate followers of their brand. Pyramid Brewery located in
Seattle across from Safeco Field is a great example of integrating
social media to attract customers. If you are the Mayor of Foursquare,
you receive drink discounts at Pyramid. Pyramid Brewery
stays social through Twitter, Foursquare, Yelp and Facebook to enhance brand awareness
and connect to potential customers. Contests represent a unique opportunity to
create PR and buzz for your brand. Currently, Pyramid is inviting people
to submit a chance to win an all-inclusive three-day trip for four friends to
the Land’s Music Festival in San Francisco. Pyramid also hosts its annual Snow Cap party in the fall and promotes the event by Twitter #SNOWCAP25 and records the event to be shared through YouTube to get people pumped up for
an epic drinking party.
Groupon, the social site that promotes
daily deals near you, has recently advertised for beer local tours in the Puget
Sound. The social coupon site also offers daily deals for restaurants and bars
near you. This is a helpful app to stay social with if you like to explore
different restaurants without gouging your wallet.
Google Offers recently had a coupon
offering customers a bartending class in Seattle at ABC Bartending School. Google has leverage with the social
side of marketing and business transactions because the search engine is top of
mind for people searching on the Internet.
YouTube enables viewers to watch
instructional videos, product demos, hilarious commercials, contests and news. YouTube allows you to expand your
audience and grow your business through video messages. Check out some of these videos by local breweries.
Companies that know how to leverage social media will create a YouTube channel to showcase their videos and products. Breweries use YouTube to take viewers on a tour of the brewery or follow episodes or “epi-SUDS.”
Instead of product reviews, breweries create beer reviews of craft beers on tap. The majority of videos created by breweries are informative such as “how to tap a keg” or “the beer cultivation process.” There is also an opportunity to showcase events and parties and attract new customers through entertainment and humor.
Instead of product reviews, breweries create beer reviews of craft beers on tap. The majority of videos created by breweries are informative such as “how to tap a keg” or “the beer cultivation process.” There is also an opportunity to showcase events and parties and attract new customers through entertainment and humor.
Social
media proves to be an effective tool for engaging with your customers and
learning more about how your fans feel about your brand.
Stay
social my friends, because staying connected saves you beer money!
-Brandon
